about us

the vision

At theApparel, we have a vision of finally creating a sense of belonging to the university you attend or attended by producing university apparel that is wearable, sustainable and affordable.

university apparel

going to university is an experience that should be celebrated – the learning, the friends, the memories.

And yet for too long the merchandise seen at british universities has not matched the experiences students feel while there.

The current offerings for students are poorly designed, over-priced and fundamentally uncool to wear.

at theApparel, we have decided to change that.

uni:form

our uni:form range brings to the forefront what it means to be a student at a british university.

understated style with overstated attention to quality. we hope that you will be proud to wear our products to lectures, to the library, on nights out and after you’ve graduated.

home grown

founded by two recent graduates, daniel and yousif, our aim is to make theApparel as much a part of the british university experience as a last-minute essay crisis or a kebab after a night out.

we hope you love our product as much as we do.